Why Is It Called Dress Barn
Dressbarn did briefly consider renaming itself.
Why is it called dress barn. Years earlier my wife had told me that the store was for frumpy old ladies. Until converting to ascena retail group in january 2011. Dressbarn a women s clothing and accessory retailer that has been winding down its physical retail locations and its new owners plan to relaunch the brand as ecommerce site early next year.
About three years ago we were ready to do it says lori wagner who joined dressbarn as chief marketing officer in 2012 after stints at. Last month ascena acquired charming. It wouldn t be the first name change at the company which was formerly called dress barn inc.